• peninsulawealth

Meet Peninsula Wealth: Rahul Shah

Updated: Mar 3, 2020

Peninsula Wealth was formed because our founders were dissatisfied with the way traditional firms and banks were treating clients and wanted to do better. We believe the heart of any firm is the people that build the team and we’ve set out to build a team motivated to put the client first and embody the Peninsula Wealth motto of Earn, Grow, and Protect. We’re lucky to have found an incredible group of people that comes together each day to make an impact in our clients’ lives and do their best work.

Because Peninsula Wealth wouldn’t be where we are today without our team, we want to help you get to know them too. Today we have the pleasure of introducing Rahul Shah, our CEO and one of the founders of our firm!

Tell us a little about yourself that isn't financial services based!

I’ve lived in San Francisco since 2000 but I’m still a die-hard Michigan/Detroit sports fan. I love all Michigan and Detroit sports’ teams including the woeful Lions. I’m trying to convince my kids not to follow in my footsteps (but it’s a losing battle!).

How long have you been with Peninsula Wealth? What attracted you to the firm in the first place?

I’ve been with the firm since the beginning since I started it. I have a background with financial firms and was disappointed in how wire houses and banks handled transparency. I felt that full transparency was really lacking and that clients didn’t fully understand the process or the relationship being built. I wanted to build a firm where both clients and team members felt better about the relationships that were being built and the transparency that was being offered.

What question do you always get asked in regards to financial management?

It is always the same thing - “What are you buying these days?” “Do you own bitcoin?”

What advice do you have for people who are considering financial planning services?

I always recommend that people spend the time to understand your cost/benefit analysis from a dollar and time standpoint. People will spend hours to save money on vacations, cars, etc., but studies show that they don't spend nearly the same amount of time understanding their biggest asset in their financial plan.

What do you think is the biggest misconception about financial planning and what would you say to people to correct it?

People misunderstand that financial planning isn’t a one and done process. It's important to understand that financial planning is not a vehicle. It's an ongoing process and map to ever changing destinations. No product or magic dust will get you there and it's important to do your quarterly check ups to stay on track. People are always looking for a magic bullet but it’s like most things that work in the end - you put in the effort you get back.

What is your favorite part of your job?

Our Monday morning team meetings when we discuss all of the meetings from the prior and current week. I love the collaborative effort to find solutions on the issues that our clients are dealing with. It reminds me every week why we started Peninsula Wealth.

Thanks for taking the time to share Rahul! It’s clear where the Peninsula Wealth motto (Earn, Grow, Protect) came from and why it’s so important to our team! If you’re interested in working with our team, just drop us a note and let us know a little about your financial goals!

Contact the Peninsula Wealth Team for a free consultation to begin building a financial and investment plan customized to your goals.

Office Address: 350 Townsend Street, Suite 411, San Francisco CA 94107 | P: 415-678-5360 | Email: info@peninsulawealth.com


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